A trip to the Super Bowl may be as easy as a blood donation.

The American Red Cross and the National Football League have teamed up to offer one lucky blood donor a trip to Super Bowl LVII in Arizona. January is National Blood Donor month, and officials say the beginning of the year is the most challenging time to recruit blood donors. One in seven patients that go to a hospital will need a blood transfusion, but only 3% of the public gives blood. In hopes of luring more donors into blood donation centers, all blood, platelet, and plasma donors through January 31st will automatically be entered into a drawing to win a trip for two to this year’s Super Bowl.