The holiday shopping season is in full swing.  Bruce Nustad is president of the Minnesota Retailers Association:

“I think probably to no surprise competition among Minnesota retailers of all sizes in all communities is strong again this holiday season and really in the end the consumer benefits. We’re definitely seeing earlier sales and earlier specials and in a way, where each retailer is trying to compete for that customer dollar.”

Nustad says for many retailers this is make or break time of year.