They call it rural recruitment. Smaller communities around Minnesota actively working to attract people from all stages of life. Chet Bodin with the Department of Employment and Economic Development says the increased efforts are seizing on a trend of more people ages 30 to 49  choosing to move to Greater Minnesota.

“The message was hey this is happening, lets put programs or initiatives in place to push that even more. And hopefully we can continue to increase that trend.”

Bodin says people are choosing Greater Minnesota for reasons beyond just career moves, including a call to the outdoors, quality of life and public safety.