Governor Tim Walz announced a new outreach campaign for Minnesotans struggling to afford nutritious food for themselves and their families during the COVID-19 pandemic. The campaign will connect families with personalized assistance and information about the Supplemental Nutrition Assistance Program.


The Minnesota Department of Human Services (DHS) collaborated with General Mills to develop the SNAP Campaign focused on families with children who have faced increasing food insecurity over the last year. The campaign will use digital marketing to direct interested people to, which connects them to one of the department’s 32 contracted SNAP specialist partners. This statewide network of partners offers SNAP information and personalized application assistance in all 87 counties. The department and General Mills are working with community partners, providing guidance and a SNAP toolkit to empower communities to talk about SNAP benefits.