It used to be fun to see all the previews for new movies at the theater . . . but apparently, they’re wearing out their welcome. According to a new survey, 59% of Americans say the ideal number of trailers before the feature presentation is ONE to THREE.
Another 21% would prefer four to six.
5% would like to see trailers ELIMINATED entirely.
2% would like seven to nine trailers, which is on the higher end of what most major theater chains show.
Just 1% would like to see more, between 10 and 12.
And another 1% of movie freaks actually want to see “MORE THAN 12” trailers before the movie.
According to the “Hollywood Reporter“, the ‘pre-show’ at most major chains is roughly 15- to 20 minutes. The pre-show starts at the advertised start time since theaters consider them an “integral” part of the show.
That’s because they can make a lot of money off of these promos. The pre-show typically includes as many as seven to eight trailers, concession promos, safety instructions, and third-party commercials.
The number of ads might have soured people on the preshow. That, and the fact that movie running times are on the rise.
