As kids across the state get ready to for the new school year, Minnesotans for a Smoke-Free Generation are calling for action to prevent youth nicotine use.

“We’re really working hard with partners throughout the state–educators, the Department of Health, they’re all working together to make sure that youth understand what these products are and many of them didn’t know, or don’t know that these products contain very high levels of nicotine, which can be highly addictive.”

Spokeswoman Laura Smith says rampant use of high-nicotine e-cigarette products has led to the first increase in youth tobacco use in a generation in Minnesota. So far, 41 Minnesota cities and counties have raised their tobacco age to 21, and Smith says advocates are going to continue to push for a statewide Tobacco 21 policy.