Do people write HORRIBLE things on social media because they don’t REALIZE those things are horrible? Probably not . . . all the trolling I see feels a lot more intentional than that. So I’m skeptical about how effective this will be . . .but…it’s something at least.
Instagram just announced a new plan to cut down on bullying. They’re going to recognize when you’re writing something MEAN and let you know.
They’re starting to roll out a new AI feature that analyzes the comment you’re about to post and lets you know, “Hey, this isn’t very nice.”
In the example they shared, someone wrote a comment saying, quote, “You are so ugly and stupid” and Instagram responded, quote, “Are you sure you want to post this?”
Instagram is also planning another feature to try to make their social network less toxic by letting you mute comments from different users without those users getting notifications they were muted.
Will any of this actually work? It all feels pretty naïve and idealistic, but the head of Instagram says they’re really trying to keep the conversations more civil because bullying, quote, “could hurt our reputation and our brand over time.”
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From the head of Instagram, Adam Mosseri (@mosseri): “We know bullying is a challenge many face, particularly young people. We are committed to leading the industry in the fight against online bullying, and we are rethinking the whole experience of Instagram to meet that commitment. We can do more to prevent bullying from happening on Instagram, and we can do more to empower the targets of bullying to stand up for themselves. Today we’re announcing one new feature in both areas. 💙 Encouraging Positive Interactions In the last few days, we started rolling out a new feature powered by AI that notifies people when their comment may be considered offensive before it’s posted. This intervention gives people a chance to reflect and undo their comment and prevents the recipient from receiving the harmful comment notification. 🧡 Protecting Your Account From Unwanted Interactions With Restrict We wanted to create a feature that allows people to control their Instagram experience, without notifying someone who may be targeting them. Soon, we will begin testing a new way to protect your account from unwanted interactions called Restrict. 💛 It’s our responsibility to create a safe environment on Instagram. This has been an important priority for us for some time, and we are continuing to invest in better understanding and tackling this problem.” 💗 To learn more about these new updates, click the link in our bio. Artwork by @heysp